A record number of small businesses started during the pandemic. Consumers were encouraged to 'shop local' during lockdown, and the trend has continued. Added to this, last year’s Black Friday witnessed the boycotting of some of the world's biggest brands, with many independent retailers donating to charity and planting trees as part of a renewed drive against consumerism. All this has meant one thing for SMEs - growth. But with this growth, the competition is higher than ever.
E-commerce has always been a fast-growing and ever-changing industry, but never more so than over the past couple of years.