SMEs, here's how to truly stand out
There were a record number of small businesses started during the pandemic; the 'Shop Local' advice of each lockdown has grown into shoppers' preferred buying method; and last Black Friday witnessed the boycotting of some of the world's biggest brands - including Amazon - with many independent retailers donating to charity and planting trees as part of a renewed drive against consumerism. All this has meant one thing for SMEs: growth. But this growth also means the competition is higher than ever.
