Angling Direct

angling direct employee stands beside parcels

Angling Direct started 30 years ago when our two founding directors bought a small fishing tackle store in Wroxham, Norfolk.

Through a series of small store acquisitions in Norfolk we launched our first ‘superstore’ in Norwich in 2000. And, since then, we’ve grown to 15 stores and have an aim to grow to over 30 stores in the next 5 years.

We were one of the first in our sector to embrace online trading in 1998 and are now the market leader with over 20% of the market.

Choosing the right carrier has been a big part of this success. We chose Parcelforce Worldwide for their quality of service and systems integration. In addition, being in the fishing tackle industry means that a reasonable proportion of our products are considered long, bulky or awkward by various carriers. Parcelforce Worldwide deliver products – both large and small – for us and haven’t imposed volume restrictions on the amount of large and awkward items we can send, which is a situation we found ourselves in previously.

Our aim is to expand the business and enhance the experience further, providing customers with an even better service – Parcelforce Worldwide helps us to do that.

Wouter Putman, Business Operations Manager

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